Are Women Driving the Industry?
It is a truth universally acknowledged that women are fundamental to any economy. More women now make up the global work force than a decade ago, they have more education, and higher incomes than in the past. And women also drive the majority of consumer purchases, whether directly or through influencing decisions on those purchases - to the tune of 83%.
It stands to reason then, that women, as significant players in the consumer purchase arena, have the power to drive an industry, including something as megalithic as the palm oil industry.